Creative Performance Testing
AI-powered frame-by-frame analysis that predicts how your video ads will perform before you spend on media. Get instant insights on attention, messaging, pacing, and brand impact.
What We Analyze
Our AI evaluates every aspect of your creative performance—from visual composition to emotional resonance—providing actionable insights to optimize campaign success.
Frame-by-Frame Analysis
Every second of your video analyzed for visual composition, color psychology, scene transitions, and viewer attention patterns.
Attention Heatmaps
Visual maps showing exactly where viewers focus their attention throughout your ad, helping optimize key messaging placement.
Message Clarity Scoring
Quantify how clearly your core message comes across. Identify confusing moments and strengthen your value proposition.
Brand Recall Prediction
Predict how memorable your ad will be and which elements drive brand recognition and recall.
Hook Effectiveness
Measure the strength of your opening 3-5 seconds—the critical window that determines if viewers keep watching.
Pacing Analysis
Optimize video timing, cuts, and rhythm to maintain engagement from start to finish.
How It Works
Get comprehensive creative insights in minutes with our streamlined testing process.
Upload Your Creative
Upload video files (MP4, MOV, etc.) or provide URLs from YouTube, Vimeo, or social platforms. Multiple videos can be tested simultaneously.
AI Processing
Our advanced computer vision and NLP models analyze visual elements, audio, pacing, messaging, emotional triggers, and 200+ other performance indicators.
Comprehensive Report
Receive detailed insights including attention heatmaps, message clarity scores, hook effectiveness ratings, and specific improvement recommendations.
Iterate & Optimize
Make improvements based on insights and retest instantly. Compare versions side-by-side until you have a proven winner.
Common Use Cases
See how leading brands use creative performance testing to improve campaign outcomes.
Pre-Launch Validation
Test creative before committing to expensive media buys. Identify issues early and fix them before launch.
Multi-Variant Testing
Compare different hooks, CTAs, editing styles, and messaging approaches to find the optimal combination.
Platform Optimization
Tailor creative for specific platforms (Facebook, YouTube, TikTok, etc.) based on platform-specific performance patterns.
Competitive Analysis
Benchmark your creative against top performers in your category to identify gaps and opportunities.
Frequently Asked Questions
What is creative testing?
Creative testing is the process of evaluating advertising creative (video ads, static images, audio) before launch to predict performance and identify optimization opportunities. It involves analyzing visual elements, messaging, pacing, emotional triggers, brand recall potential, and audience engagement patterns using AI-powered tools, human panels, or hybrid approaches. Creative testing answers the question: will this ad work before you spend on media?
How much does creative testing cost?
Creative testing costs vary by method: AI-powered creative analysis starts at $500-1,000 per video for instant automated testing. Human panel testing ranges from $5,000-25,000 depending on sample size and depth. Professional creative audits with strategist analysis cost $10,000-50,000. For ongoing testing programs, monthly subscriptions start at $2,500/month for unlimited AI testing or $15,000/month for hybrid AI + human panel access.
How long does creative testing take?
AI-powered creative testing delivers results in 5-15 minutes from upload. Human panel testing requires 5-7 business days for fielding plus 1-2 days for analysis (7-10 days total). Professional creative audits with strategic recommendations take 1-2 weeks. Rush options available for human panels (3-4 days) at 35-40% premium. For rapid iteration cycles, AI testing enables same-day optimization.
What metrics does creative testing measure?
Creative testing measures multiple dimensions: 1) Attention - hook strength, sustained engagement, distraction points, 2) Message Clarity - comprehension, takeaway, value proposition strength, 3) Brand Recall - memorability, attribution, distinctiveness, 4) Emotional Response - valence, arousal, sentiment analysis, 5) Purchase Intent - persuasiveness, CTA effectiveness, 6) Technical Quality - production value, pacing, transitions, 7) Platform Fit - aspect ratio, mobile optimization, platform-specific best practices.
Can creative testing predict campaign performance?
Yes, with 85-94% correlation to real-world campaign results depending on methodology. AI creative testing shows 89% correlation with actual CTR, view-through rates, and brand lift. Human panel testing achieves 92-94% predictive accuracy for brand recall and purchase intent. Creative testing cannot predict perfect absolute numbers, but reliably identifies which variants will outperform others and flags creative likely to underperform before media spend.
What is the difference between creative testing and A/B testing?
Creative testing happens pre-launch to predict performance without media spend. A/B testing happens in-market with real budget at risk. Creative testing uses AI analysis or consumer panels to evaluate ads in a controlled environment. A/B testing exposes different variants to live audiences and measures actual campaign metrics. Best practice: creative test 10-20 concepts pre-launch, then A/B test the top 2-3 winners in-market for final optimization.
What creative formats can be tested?
All digital creative formats: Video ads (6 seconds to 3 minutes) for YouTube, CTV, social platforms. Static images for display, social feed, and sponsored content. Storyboards and animatics for pre-production testing. Audio ads for podcast and radio. Interactive ads and rich media. GIF and cinemagraph formats. Native content and advertorials. Test raw footage, rough cuts, or final production. Upload files directly or provide platform URLs.
How accurate is AI creative testing?
AI creative testing achieves 89% correlation with real-world campaign performance across 10,000+ validation studies. Our AI models are trained on millions of ads and actual performance data. Accuracy varies by metric: attention prediction (94%), message clarity (91%), brand recall (87%), emotional response (89%). AI excels at visual analysis, pacing optimization, and hook effectiveness. For nuanced qualitative feedback and claim validation, human panels remain gold standard.
What is hook testing and why does it matter?
Hook testing evaluates the first 3-7 seconds of your video ad - the critical window where viewers decide to keep watching or skip. Strong hooks capture attention, establish relevance, and earn continued viewing. Hook testing measures attention grab, message setup, brand entry timing, and viewer curiosity triggers. Improving hook strength can increase video completion rates by 40-60% and campaign CTR by 30-50%. Most ad failures trace to weak hooks, not the overall concept.
Should I test creative before or after production?
Both. Test storyboards/animatics before expensive video production to validate concepts and avoid production waste (saves 50-70% of creative budget on failed ideas). Then test rough cuts during production to optimize edit, pacing, and messaging. Finally test finished creative before launch to validate performance and compare variants. Iterative testing at each stage compounds improvement: concept validation + production optimization + pre-launch tuning = 3-5x better campaign performance.
Can creative testing help with platform-specific optimization?
Yes, creative testing can optimize for platform-specific requirements and best practices. YouTube: hook strength for skip-after-5-seconds, watch time optimization. TikTok: native feel, fast pacing, trend alignment. Instagram: vertical format, text overlay readability, thumb-stop moment strength. LinkedIn: professional credibility, B2B proof points, headline clarity. Facebook: sound-off viewing optimization, caption effectiveness. Each platform has unique creative success patterns our testing identifies.
What makes creative testing actionable?
Good creative testing provides specific, implementable recommendations: Move brand entry from 8 seconds to 3 seconds. Replace metaphorical opening with concrete benefit statement. Extend hero shot duration from 1.5 to 2.5 seconds. Add text overlay for sound-off viewing. Simplify CTA from 3 options to 1 clear action. Test avoids vague feedback like make it more engaging and instead specifies frame-by-frame optimizations backed by data.
Ready to Test Your Creative?
Start testing your video ads today and get instant AI-powered insights to optimize performance.