Ad Test Cost Estimator

Panel Types & Pricing

We offer two types of ad testing panels to match different speed and budget requirements:

• Human Panel Testing: Real consumer respondents recruited from verified panels. Standard pricing starts at $15 per complete for general population, with premiums for specialized audiences like B2B decision makers ($26), C-suite executives ($40), or healthcare providers ($35). Typical timeline is 3-4 weeks with rush options available.
• Synthetic Panel Testing (AI): Digital twin personas powered by behavioral AI, trained on millions of real consumer data points. Fixed rate of $0.50 per synthetic respondent with instant results (15-30 minutes). 89% correlation with real-world campaign performance at 90% cost savings.

Cost Components

• Fieldwork Costs: Per-complete fees vary by audience complexity. General consumers in North America and Europe typically range from $15-20 per complete. Specialized B2B audiences, healthcare professionals, and C-suite executives command premium rates ($30-40 per complete) due to screening difficulty.
• Setup & Programming: One-time fee ($500-5,000) covers survey programming, quality controls, and panel coordination. Complex studies with multiple variants or markets incur higher setup costs.
• Analysis & Reporting: Professional analysis and reporting ($5,000) includes executive summary, KPI scoring, verbatim analysis, and slide-ready visualizations for human panel tests. Synthetic panel tests include automated reporting.
• Volume Discounts: Large studies (1,000+ completes) receive automatic volume discounts: 10% at 1,000 completes, 15% at 2,000, 20% at 3,000, and 25% at 5,000+.
• Rush Delivery: Expedited fielding and analysis adds 35% premium for human panels. Rush synthetic panel tests add minimal flat fee ($200) with 15-minute delivery.

Geographic Coverage & Rates

We field studies across North America, Europe, Asia-Pacific, and select emerging markets:

• North America (US, Canada, Mexico): Standard rates with highest panel quality and fastest fielding. US and Canada use identical pricing structure.
• Western Europe (UK, Germany, France, Netherlands, Switzerland): 15-25% premium over US rates reflecting local panel costs and currency. UK and Netherlands closest to US pricing.
• Northern Europe (Sweden, Norway, Denmark, Finland): 15-20% premium. Excellent panel quality with strong English proficiency for international studies.
• Asia-Pacific (Australia, Japan, Singapore, South Korea): 15-40% premium depending on market. Australia nearest to US pricing. Japan commands highest premiums due to screening complexity.
• Emerging Markets: Latin America, Eastern Europe, and Southeast Asia available with project-specific pricing. Synthetic panels offer uniform global pricing.

Minimum Investment

Human panel studies have a $25,000 minimum investment to ensure statistical validity and comprehensive analysis. This typically covers 3-5 variants with 150 completes per cell in one major market (US, UK, Canada, or Germany). Synthetic panel tests have no minimum with pricing as low as $500 for small-scale validation.

ROI Expectations

Ad testing typically delivers 10-50x ROI by preventing wasted media spend on underperforming creative. A $25,000 test that improves a $1M campaign by 20% generates $200,000 in value—an 8x return. For enterprise campaigns with $10M+ budgets, even modest 10-15% lifts from testing can generate millions in incremental value.