Amazon Ad Testing Service
Test Amazon product listings and ads with real shoppers. Optimize PDP images, A+ content, and Sponsored Brands for higher conversion rates.
Why this matters
Retail media is close to the point of purchase. Small creative changes move conversion. Native dashboards show clicks and ROAS after you launch. This service gives you human signal before you turn on spend, so your PDP, A+ content, and ad units start stronger on day one.
Who this is for
CPG and marketplace teams, brand owners, aggregators, and agencies running Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, and other retail media networks.
What you get
Creative types supported
Study design
Audience
By market and language
Sample size
100 to 300 completes per cell
Variants
Two to four variants per order
Instrument
Recall, clarity, distinctiveness, believability, intent, optional open‑end on what to change
What we analyze
Image legibility at thumbnail and zoom
Ensuring your visuals work across all placements and device sizes.
Claim clarity and proof placement
Making sure your key benefits and supporting evidence are immediately clear.
Visual hierarchy of brand, benefit, and form factor
Optimizing the order and prominence of critical information.
Comparison chart readability and credibility
Ensuring tables and comparisons are scannable and trustworthy.
Video first‑frame strength and CTA presence
Testing hook effectiveness and call‑to‑action clarity in video units.
KPI framework for retail media
| KPI | Meaning | How it helps |
|---|---|---|
| Image clarity | People can read and understand the image at a glance | Improves click and reduces bounce |
| Benefit recall | People remember the top benefit after viewing | Supports choice on crowded result pages |
| Distinctiveness | People see why your item is different | Helps win side‑by‑side comparisons |
| Believability | People trust the claim and proof | Reduces doubt near the buy button |
| Intent | People say they are more likely to add to cart | Directional go or no‑go |
PDP improvement playbook
Add a clean primary image with clear brand and form factor
Use the second image for the top claim and proof badge
Keep text size readable on mobile thumbnails
Make the comparison chart real and scannable
Place lifestyle images after functional clarity is set
Sponsored Brands Video checklist
Show the product in the first two seconds
Land the benefit before second five
Keep captions short and legible on small screens
End with a clear CTA that fits Amazon context
Delivery
Readout in 24 hours after completes, CSV included.
FAQ
Q: Can we test PDP and Sponsored Brands Video in one order?
A: Yes, create separate cells by format and we chart both.
Q: Can we test competitor PDPs?
A: If you supply files or captured images and confirm fair use for research, yes.
Q: Can you export edits for our design team?
A: Yes, we include a fix list with exact lines and placements.
Pricing
PDP images and Sponsored Brands video or image units, A+ content review and PDP fix list
Add-ons available
Need deeper analysis?
Book a managed insight report when you need a full executive narrative with manual analysis and workshop support.
Includes
- • Senior strategist and analyst time
- • Multi-source synthesis across panel and platform data
- • Board-ready deck with storyline and recommendations
- • Working session to align next steps
Common scopes
- • Creative effectiveness review across channels
- • Launch playbook for new products
- • Brand rulebook for repeatable wins