Professional Ad Testing Service
Test ads with real consumers and get insights in 24 hours. Upload creative, target your audience, receive a complete report with clear recommendations.
Who this is for
Brand and performance teams that need quick, credible answers before spend. Creative directors who want clear fixes. Insights leaders who want a clean bridge between AI diagnostics and human responses.
What you get
Channels covered
Static images for PDP and thumbnails supported.
Why teams use this test
Native split tests tell you what won, not why. Full research suites are slower to buy and run. This service sits between those paths. You get fast human signal, clean methods, and practical recommendations that creative teams accept.
How it works
Configure your study
Pick markets, language, and completes per cell. Add quotas if needed.
Upload creative
MP4, MOV, JPG, PNG, or PDF storyboards.
We field the study
Through a trusted panel provider. No panel is hosted on your domain.
Receive readout
Clear readout in 24 hours after completes, plus your CSV.
KPI framework
We score outcomes that matter for pre‑flight decisions. The exact KPI labels can be renamed to match your brand language.
| KPI | What it means | How to use it |
|---|---|---|
| Recall | People can name the brand after viewing | Predicts memorability and brand entry |
| Clarity | People understand the message and offer | Predicts comprehension and early funnel |
| Distinctiveness | People see what sets you apart | Helps cut through crowded feeds |
| Believability | People accept the claim or promise | Reduces friction for intent |
| Intent | People say they are more likely to act | Directional for go or no‑go |
| Open‑end diagnostics | People tell you what worked and what did not | Turns feedback into specific fixes |
Method overview
Audience
Consumer or B2B with optional role targeting
Sample
100 to 300 completes per cell
Stimuli
Full videos or images, storyboards allowed
Instrument
Short survey with recall, clarity, distinctiveness, believability, intent, and two optional open‑ends
QC
Attention checks and response time thresholds
Deliverables in plain language
Executive page that a CMO can skim in one minute
Bar charts for each KPI across variants
Heat of positive and negative themes from open‑ends
Three fixes that can be shipped now, ranked by expected impact
Notes that map AI diagnostics to human reaction
Example use cases
YouTube 15 and 30 second pre‑flight
Confirm hook and brand entry
LinkedIn single image versus document ad
Prioritize the headline and proof
Amazon video and PDP image checks
Improve scroll‑stop and clarity
CTV cut‑down plan
Decide which beats carry to 6 or 15 second edits
Enterprise options
SSO and audit logs on request
Private file handling and rapid purge
Purchase order and invoicing with NET 30/60 terms
Turnaround
Standard delivery is 24 hours after completes. Rush options are available.
Refunds and re‑runs
If QC fails to reach threshold, we re‑field the study. If a file error blocks fielding, we pause the clock and notify your team.
FAQ
Q: What is panel ad testing?
A: Panel ad testing is a research method where real consumers from a representative panel view your advertising creative and provide feedback through structured surveys. Unlike synthetic or AI testing, panel testing uses actual human respondents to measure brand recall, message clarity, distinctiveness, believability, and purchase intent. Results provide validated insights into how your target audience will respond to your ads before launch.
Q: How much does panel ad testing cost?
A: Panel ad testing starts at $5,000 for basic testing with n=100 respondents per variant. Standard testing (n=100-200) ranges from $5,000-$15,000 per study depending on complexity. Premium testing with larger samples (n=300+), multiple markets, or specialized audiences ranges from $15,000-$50,000. Volume discounts available for ongoing programs.
Q: What sample size do I need for ad testing?
A: We recommend n=100 completes per cell as the minimum for statistical significance. For comparing 2-3 variants, n=100 per variant provides 80% power to detect a 15-20 percentage point difference in key metrics. For more subtle differences or when making high-stakes decisions, we recommend n=200-300 per variant for increased precision and confidence.
Q: How long does panel ad testing take?
A: Standard turnaround is 5-7 business days from creative submission to final report. This includes 3-4 days for panel fielding and 1-2 days for analysis and report generation. Rush delivery (3-4 days total) is available for an additional 35% fee. Same-week delivery may be possible for simple studies with flexible targeting.
Q: Can we test multiple variants in one order?
A: Yes, you can test 2-4 variants per order with side-by-side comparison charts. Testing multiple variants simultaneously is more cost-effective than separate studies. We recommend testing no more than 4 variants at once to maintain respondent attention and data quality.
Q: What types of ads can you test?
A: We can test virtually any digital ad format: YouTube pre-roll and mid-roll videos, LinkedIn single image and document ads, Meta feed and Stories ads, Amazon video and PDP images, display banners, CTV commercials, and even storyboard concepts for pre-production testing. Each format is presented in a realistic viewing environment matching how consumers will see it.
Q: What metrics do you measure in ad testing?
A: We measure six core KPIs: 1) Recall - brand memorability, 2) Clarity - message comprehension, 3) Distinctiveness - differentiation from competitors, 4) Believability - claim credibility, 5) Intent - purchase likelihood, and 6) Open-end diagnostics - qualitative feedback for specific improvements. Custom metrics can be added based on campaign objectives.
Q: Can you include competitive ads?
A: Yes, if you provide the competitor ad files and confirm you have the rights to use them for research purposes. Competitive benchmarking helps contextualize your results and identify specific advantages or gaps versus category leaders. We can test up to 2-3 competitive ads alongside your variants.
Q: What audience targeting is available?
A: We support both consumer (B2C) and business (B2B) audiences. Consumer targeting includes demographics (age, gender, income, location), behavioral (purchase history, media consumption), and psychographic (values, attitudes) criteria. B2B targeting includes job title, company size, industry, and decision-making role. Custom screening questions ensure your ads are tested with your exact target audience.
Q: Do you provide recommendations for optimization?
A: Yes, every report includes specific, actionable recommendations based on the data. Typical recommendations include: strengthening weak hooks, clarifying confusing messages, repositioning brand entry, enhancing distinctiveness cues, and A/B testing specific elements. We prioritize the top 3-5 fixes that will have the biggest impact on performance.
Q: Can we limit open‑ends?
A: Yes, you can customize or disable open-ended questions, or cap responses by word count. While open-ends provide valuable qualitative insights, we understand some studies prioritize speed over depth. Standard studies include 2 optional open-ends; you can add more or remove them entirely based on your needs.
Q: What is included in the deliverables?
A: Every study includes: 1) One-page executive summary PDF with key findings and recommendations, 2) Full CSV dataset with all responses and summary statistics, 3) Slide-ready charts formatted for presentations, and 4) Prioritized list of optimization opportunities. Premium packages include video analysis, competitive benchmarking, and custom dashboards.
Pricing
Includes n=100 per variant, 2-5 variants tested, one US market, full KPI scoring (recall, clarity, distinctiveness, intent), AI-powered creative diagnostics, executive PDF report with actionable recommendations, and CSV data file with all responses.
Optional add-ons
Need deeper analysis?
Book a managed insight report when you need a full executive narrative with manual analysis and workshop support.
Includes
- • Senior strategist and analyst time
- • Multi-source synthesis across panel and platform data
- • Board-ready deck with storyline and recommendations
- • Working session to align next steps
Common scopes
- • Creative effectiveness review across channels
- • Launch playbook for new products
- • Brand rulebook for repeatable wins