YouTube & Video Ad Testing
Test video ads before you launch. Get viewer feedback on YouTube ads, TV commercials, and streaming video. Optimize creative for maximum impact.
Why this matters
Longer formats carry more risk. If the first beat misses or the brand enters too late, your cut‑downs will not save the story. This service gives you fast proof that your opening works and that your middle and end carry the message.
What you get
Study design
Video files
Up to two minutes
Variants
Two to three variants or cuts per order
Audience
By market and language
Instrument
Recall, clarity, distinctiveness, believability, intent, and optional open‑ends
Analysis lenses
Hook strength in the first seven seconds
We measure whether your opening captures attention and earns the next few seconds of viewing.
Brand entry timing and visual cueing
When and how your brand appears, and whether viewers connect the story to your name.
Message clarity by beat
How well each section of your video communicates its intended message.
CTA presence and placement
Whether your call‑to‑action is clear, visible, and positioned at the right moment.
Cut‑down playbook
We map the story into beats and mark which beats should carry forward into short edits. You receive a short list of lines and visuals that must appear in 6, 10, 15, and 30 second versions.
Typical improvements after one round
Brand cueing added in the first five seconds
Proof line moved earlier and made concrete
CTA placed while the story peaks, not only at the very end
Closing frame made clear and legible on a TV across the room
Delivery
Readout in 24 hours after completes, CSV included.
FAQ
Q: Can we test storyboards instead of finished video?
A: Yes, you can upload a PDF or a sequence of images, we adapt the instrument and present a fit‑for‑storyboard readout.
Q: Can you advise on music and VO?
A: We can provide practical notes on clarity and emphasis. We do not compose or record.
Q: Can we add brand safety checks?
A: Yes, add the brand safety add‑on if you need compliance screening.
Pricing
Time-coded notes by beat, hook and brand entry checks, cut-down plan for 6, 10, 15, 30 seconds
Add-ons available
Need deeper analysis?
Book a managed insight report when you need a full executive narrative with manual analysis and workshop support.
Includes
- • Senior strategist and analyst time
- • Multi-source synthesis across panel and platform data
- • Board-ready deck with storyline and recommendations
- • Working session to align next steps
Common scopes
- • Creative effectiveness review across channels
- • Launch playbook for new products
- • Brand rulebook for repeatable wins