LinkedIn Ad Testing Service
Test LinkedIn ads with real B2B decision makers. Get feedback from your target roles and job titles. Optimize headlines, messaging, and creative before launch.
Why LinkedIn needs a focused service
B2B attention is scarce. Decision makers skim fast and care about proof more than polish. Native metrics tell you the click rate, they do not explain the headline, the offer, or the proof that earns trust. This service finds what your buyers notice, remember, and believe.
Who this is for
Enterprise B2B teams in software, services, industrial, and professional categories. Agencies who need simple, credible evidence for clients who want to move quickly.
What you get
Study design
Role targeting
Select titles, seniority, or functions
N per cell
100 to 300 completes
Variants
Two to four variants per order
Formats
Image, carousel, document, or video
Instrument
Recall, clarity, distinctiveness, believability, intent, open‑ends optional
What we analyze
Headline clarity and promise
We evaluate whether your headline cuts through the noise and communicates value immediately.
Proof and credibility signals
Logos, stats, or quotes that build trust with decision makers.
Offer framing and friction words
Language that invites action versus words that create resistance.
Creative fit for feed and page safe zones
Ensuring key elements are visible in all LinkedIn placements.
Recommended variant plan
Start with two to three variants. Change only one primary element per variant. Example: headline set A, headline set B, and a control. This isolates which element pulls the outcome.
How to act on results
Use the winner in market and keep testing new headlines weekly
Lock the best proof pattern as a brand rule
Build a short library of words that help and words that hurt
Sample findings you might see
Headline with a clear number outperforms a metaphor among VPs and Directors
Proof from a peer brand beats a generic stat among Practitioners
Document posts work when the first page carries the message in the top third
Delivery
Readout in 24 hours after completes, CSV included.
FAQ
Q: Can we test InMail or Conversation Ads?
A: If you provide the full creative and the structure, yes, we can test both and adapt the instrument.
Q: Can we test by geography or language?
A: Yes, we can split cells and report by market and language.
Q: Can we include SDR and Demand Gen in the same audience?
A: Yes, but we recommend clean role splits if you want role‑level charts.
Pricing
Role or function targeting when available, two to four variants, role-level cuts when quotas allow
Add-ons available
Need deeper analysis?
Book a managed insight report when you need a full executive narrative with manual analysis and workshop support.
Includes
- • Senior strategist and analyst time
- • Multi-source synthesis across panel and platform data
- • Board-ready deck with storyline and recommendations
- • Working session to align next steps
Common scopes
- • Creative effectiveness review across channels
- • Launch playbook for new products
- • Brand rulebook for repeatable wins