Display & Banner Ad Testing
Test banner ads across all standard sizes. Get feedback on display creative, optimize messaging and CTAs, improve click-through rates before launch.
Why this matters
Display inventory varies by size and context. A line that reads on a 300x250 may fail on a 160x600. Native A/Bs can find a winner, but they rarely explain why. This service gives you a quick, cross‑size view with fixes that hold across placements.
Who this is for
Performance and brand teams that run DV360, direct IO, or network buys. Agencies that need a fast, credible check without long research cycles.
What you get
Study design
Banners
2 to 4 banners per order, upload by size or as a bundle
Sizes
All standard IAB sizes supported
Audience
By market and language
Sample
100 to 300 completes per cell
Instrument
Recall, clarity, distinctiveness, believability, intent, optional open‑end
Sizes supported
What we analyze
Readability of headline and subhead in common placements
Testing whether your copy is legible across different sizes and contexts.
Brand cue presence in the first look
Ensuring your brand is immediately recognizable when the ad appears.
CTA wording and contrast
Evaluating call‑to‑action clarity and visual prominence.
Image subject size and crop
Optimizing visual elements for maximum impact across banner sizes.
Animation pacing if HTML5 or GIF
Testing animated elements for timing and message delivery.
Cross‑size scoring table
Each banner size is evaluated across multiple dimensions to ensure consistency and effectiveness across placements.
| Size | Headline readability | Brand visibility | CTA clarity | Overall |
|---|---|---|---|---|
| 300x250 | High, Medium, or Low | High, Medium, or Low | High, Medium, or Low | 1 to 5 |
| 300x600 | High, Medium, or Low | High, Medium, or Low | High, Medium, or Low | 1 to 5 |
| 728x90 | High, Medium, or Low | High, Medium, or Low | High, Medium, or Low | 1 to 5 |
| 160x600 | High, Medium, or Low | High, Medium, or Low | High, Medium, or Low | 1 to 5 |
| 320x50 | High, Medium, or Low | High, Medium, or Low | High, Medium, or Low | 1 to 5 |
Fix patterns that work
Use one clear benefit and one proof, not three small lines
Keep brand mark large enough to read on mobile sizes
Place CTA on a solid color with clear contrast
If animated, land the message by the first loop
Delivery
Readout in 24 hours after completes, CSV included.
FAQ
Q: Can we test HTML5 files?
A: Yes, export a short video or GIF of the animation for testing, or provide hosted previews.
Q: Can we test contextual mockups?
A: Yes, include screenshots of common placements and we will include context images in the test.
Q: Can you advise on brand safety?
A: Yes, add the brand safety add‑on to screen sensitive terms and topics.
Pricing
Cross-size checks for DV360 and network banners, clarity and CTA scoring per size
Add-ons available
Need deeper analysis?
Book a managed insight report when you need a full executive narrative with manual analysis and workshop support.
Includes
- • Senior strategist and analyst time
- • Multi-source synthesis across panel and platform data
- • Board-ready deck with storyline and recommendations
- • Working session to align next steps
Common scopes
- • Creative effectiveness review across channels
- • Launch playbook for new products
- • Brand rulebook for repeatable wins