Ad Concept Testing Service
Test creative concepts before production. Get feedback on storyboards, scripts, and animatics. Validate ideas and optimize messaging before you invest in production.
Why this matters
Production is the most expensive step. Early tests prevent costly reshoots and edits. A storyboard or animatic can answer the most important questions: does the opening work, is the benefit clear, is the proof believable, and when should the brand appear.
Who this is for
Brand and creative teams planning TV, CTV, YouTube, or paid social. Agencies that want fast evidence to align clients before production.
What you get
Study design
Upload format
PDF storyboard, series of JPG frames, or animatic file
Audience
By market and language
Sample size
100 to 300 completes per cell
Instrument
Recall, clarity, distinctiveness, believability, intent, open‑ends tailored to early concepts
Beat map example
We break down your concept into narrative beats and provide specific recommendations for each section.
What we analyze
Hook clarity in first seven seconds
Testing whether your opening captures attention and sets up the story effectively.
Benefit comprehension and wording
Ensuring your key benefits are immediately clear and compelling.
Proof credibility and placement
Evaluating whether supporting evidence is believable and well‑positioned.
Brand entry timing and cue strength
Optimizing when and how your brand appears in the narrative.
CTA placement and legibility
Testing call‑to‑action positioning and clarity.
Typical changes after testing
Move brand cue or product reveal earlier without hurting story
Replace a metaphor with a clear functional line
Turn a long proof into a short, specific claim with a source
Place the CTA before the final brand sting
Delivery
Readout in 24 hours after completes, CSV included.
FAQ
Q: Can we test two scripts and one animatic together?
A: Yes, each becomes a cell and we chart them side‑by‑side.
Q: Can you suggest lines?
A: Yes, we suggest short lines based on the winning patterns in the test.
Q: Can we bring our own rubric?
A: Yes, paste your rules and we align our readout to your rubric labels.
Pricing
Script, frames, or animatic, beat map for hook, proof, brand entry, CTA
Add-ons available
Need deeper analysis?
Book a managed insight report when you need a full executive narrative with manual analysis and workshop support.
Includes
- • Senior strategist and analyst time
- • Multi-source synthesis across panel and platform data
- • Board-ready deck with storyline and recommendations
- • Working session to align next steps
Common scopes
- • Creative effectiveness review across channels
- • Launch playbook for new products
- • Brand rulebook for repeatable wins